Texas.Gov

Texas needed a way to get people to start using their site, Texas.gov. But making folks excited about a government services portal isn’t the easiest thing—especially in a state known for its independent spirit.

So we built a campaign around the one thing every Texan loves: their state. Basically, we used Texas to sell Texas to Texas. And it worked, y’all.

We also took over the official state social feeds, filling them with everything from a portrait series shot by Todd Selby to a Digital Chili Cook-Off.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s