Bomb Pop

Hey. Do you like stick-based frozen desserts? Cool, cool—what about centaurs?

We helped the G.O.A.T. of summer treats launch a new product by getting highly online and connecting with #Tweens. Because Gen Z is a glorious contradiction that contains multitudes. And same goes for Bomb Pop Middles, but with taffy.

Our ‘Not One Thing’ campaign is one of the Top 5 (five) ever on TikTok, sitting somewhere North of 12 (twelve) Billion (BILLION!!1!) hashtag views. We also created digital videos, a full social campaign, partnered with Twitch and Soundcloud, and even made caramel explode out of Melissa’s head.


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